HollAndMe is creating a creative partnership between Holland and Italy to bring dutch street art to six Italian cities. They have reached their second stop, heading to Santa Croce di Magliano (Campobasso, Italy) with Dutch artist Maaike Canne.
Maaike Canne was Invited by ACAG – Associazione Culturale Antonio Giordano for the PAG – Premio Antonio Giordano prize. Since 2014, the intent of the PAG is to establish a strong dialogue between the works of art and the territories they are created in: the artists called to intervene in the town in the Molise Region are therefore called to interact with issues related to the local culture – customs and traditions, religion, dialect-related and historical lore – or through a fusion with the architecture of the place.
Maaike Canne’s style and multifaceted nature combine tradition, architecture and design. The Dutch artist addresses both the spectator and the urban space, providing the area with an intervention that is an invitation to stop, contemplate the scene and immerse oneself in an ideal and dreamlike world. Canne’s work wants to stimulate imagination: as a matter of fact, imagining means to design innovatively, somewhat feeding optimism.
“We are excited to bring Dutch urban art to Molise by supporting the work of such an original, colourful and powerful creative mind, and to do that in partnership with PAG, whose mission resonates with our goal to generate dialogue on societal issues through art. Maaike Canne’s work has so many layers to it and is a poetic testimony of how our inner and outer worlds intertwine”. Bas Ernst, cultural attaché at the Dutch Embassy in Rome
The mural is entitled “Daydream” and takes influence from the liminal spaces of architecture and the nature of the area where the artist has worked: this dreamlike mural represents, as a matter of fact, a reality between two worlds that live side by side, that seem familiar but surreal at the same time. The work will allow the viewer to think in two and three dimensions simultaneously, thus offering the feeling of being both outside and inside simultaneously. At the same time, space, perspective and colour play an essential role in setting the scene.
“Times are and have been, tough for many people so I desperately wanted to create a soothing and serene piece we can all step into and get away from our daily stressors for a moment. A place where we can dream a little and reflect on things. Influenced by liminal spaces, architecture and nature, this dreamlike mural is depicting reality in between two worlds. Worlds that live side-by-side, which feel familiar yet surreal at the same time. Thinking in two and three dimensions at once, blending the feeling of both being outside and inside together. Spatial play, perspective and colour play a big role in setting the scene.” Maaike Canne
The mural is painted on the wall of a building from the early years of the last century, one of the typical working-class homes dotting the historic centre of Santa Croce di Magliano. Overlooking one of the busiest and most populated streets of the town in the Molise Region, Daydream becomes an integral part of a real open-air gallery and other forty interventions of Urban Art, made in the last seven editions of the Award.
The urban art project is part of the broader cultural (S)punti di Vista program by the Embassy and Consulate General of the Netherlands in Italy, in partnership with INWARD – National Observatory on Urban Creativity and cooperation with six UCAS – Urban Creativity Associations.
All intend to bring new examples of Dutch creativity to the attention of the Italian public at large, creating a dialogue around social issues such as human rights, climate change and inclusion, also through the disruptive force of Urban Art.
Photo credit PAG – Premio Antonio Giordano