British artist Alex Chinneck has unveiled his latest installation for Milan Design Week, taking over an abandoned Milanese building to create the illusion that the front of the building has been zipped undone.
Alex Chinneck has collaborated with Philip Morris International Inc. to present IQOS World revealed at Milan Design Week 2019, the pinnacle event in the world of art and design.
The IQOS World exhibition, which is expected to be visited by more than 50,000 people during Milan Design Week, is an artistic expression of the future, brought to life through a collaboration with well-known sculptor Alex Chinneck, whose art is distinguished by his bold and disruptive vision.
Alex’s unique talent for combining art, architecture and theatre in his work manifests on a monumental scale: The architecture itself, both inside and out, becomes transformed into a work of art, taking on new and unexpected shapes. The walls and floor become metaphors for a process of transformation, evoking through imaginative portals, seemingly infinite routes to a newly imagined future.
“By taking familiar materials and architectural forms and making them behave in extraordinary ways, we are working with IQOS to change visitors’ perceptions of what is possible.” Alex Chinneck
“Through the repeated use of the zipper, we have opened up the fabric of a seemingly historic Milanese building to playfully re-imagine what lies behind its facade, floors and walls. Ethereal light pours through each opening, filling the space with colour and filling the work with a sense of positivity and potential.” Alex Chinneck
The installation, known as IQOS World is on display during Milan Design Week 2019 until 14 April 2019.
Photo credit Marc Wilmot