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Team Atrium and team Gumball 3000 have brought world renowned artists together to wrap the Moscow Atrium Mall in street art! Artrium’s mission was to acquaint the public with current street art from around the world and to inspire a creative environment for new cultural exploits.
The Artrium project invited eleven world renowned street artists to take on the challenge. Artists invited were; Shepard Fairey, Felipe Pantone, Tristan Eaton, Ben Eine, PichiAvo, Okuda San Miguel, Pokras Lampas, Faith47, WK Interact, Faust and Haculla.
“The true vocation of art is to serve as an open means of expression, communication and empowerment, focus on a wide audience, and not only on high-brow connoisseurs and frequent visitors to galleries and museums. Every day on the facade of the Atrium, thousands of people see works of art whose images and slogans make you think — this is the real role of art.” Shepard Fairey
Shepard Fairey’s mural was titled “Art is the Hammer” and is inspired by the famous Brecht slogan: “Art is not a mirror reflecting reality, but a hammer that forges it.” This is his first large scale work in Russia.
The walls of Moscow’s Atrium Mall have now become Moscow’s primary street art destination, drawing thousands of spectators and art lovers on a daily basis.
